SEEN formerly known as ProEyes Studio, the brand is acknowledged as one of the industry's premium luxury names. Catering to the fashion -conscious crowds, ProEyes Studio aligns itself with higher fashion brands. The brand's product concept caters to those with a discerning taste in style.
This opulent eyewear collection comprises the finest selection of designer eyewear brands worldwide, making it a rarity to find in the country.
To position SEEN as 1st personalized optical chain store.
Become TOP optical chain store at providing personalized eyecare service.
Principles that drive our purpose.
Innovative Eyecare
Unmatched Quality & Service
Expert Professionals
SEEN Eyewear, formerly known as Pro Eyes Studio, was introduced in 2004 to cater to the fashion-conscious audience. Its first store was successfully launched at Sunway Pyramid, marking the brand's entry into the market.
In 2007, SEEN obtained a franchise license and expanded nationwide, opening its first store outside Klang Valley at Gurney Plaza, Penang.
Fast forward to 2017, SEEN expanded with new stores, opening its first East Coast location at East Coast Mall and a store at JB City Square in Johor.
As of 2025, SEEN has proudly expanded to 28 stores, a testament to our ongoing growth and dedication to serving customers nationwide.